Which of the Following Statements About Competitive Marketing Intelligence Is

question 26

Multiple Choice

Which of the following statements about competitive marketing intelligence is false?

• A)Marketing intelligence is used to gain early warnings of competitor moves and strategies.
• B)Marketing intelligence is used to stop competitors' new-product launches.
• C)Marketing intelligence is used to gain awareness about new or changing markets.
• D)Marketing intelligence is used to study potential competitive strengths and weaknesses.
• E)Marketing intelligence can be collected from people inside the company.

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Definitions:

Substitution Effect

If the price of a resource, say labor, goes up, business firms tend to substitute capital or land for some of their now-expensive workers. Also, the substitution of more hours of work for leisure time as the wage rate rises.

Substitution Effect

The economic principle that as prices rise, consumers will replace costlier items with less expensive alternatives, holding the utility they receive constant.

Manufacturing Wage Rates

The amount of remuneration or earnings per unit of time by workers in the manufacturing sector.

College Graduate

An individual who has successfully completed a degree program at a college or university.