Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 115

Multiple Choice

Your assistant wants to use secondary data exclusively for the current marketing research project. Which of the following statements is false regarding secondary data?

• A)It may not exist.
• B)It may not be relevant.
• C)It may not be impartial.
• D)It is generally more expensive to obtain than primary data.
• E)It may not be current.

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Definitions:

Failure Record

Documentation of instances where a system or component did not perform as expected.

DTC

Diagnostic Trouble Codes, which are codes stored by a vehicle's onboard diagnostics (OBD) system to alert users to various issues or malfunctions within the vehicle.

SAE J2012

A standardized diagnostic trouble code (DTC) set by the Society of Automotive Engineers (SAE) for reporting vehicle malfunctions.

Alphanumeric

Consisting of or using both letters and numerals, commonly used to describe codes, serial numbers, and passwords.