You Want to Observe How Often Consumers Listen to Music

question 126

Multiple Choice

You want to observe how often consumers listen to music throughout their day and what different audio devices they use. You are also interested in how consumers store and access their own music collections. You should conduct ________ research.

• A)causal
• B)experimental
• C)secondary
• D)survey
• E)exploratory

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Definitions:

Positive Statements

Factual statements about the world that can be tested and validated; they describe "what is" rather than "what ought to be."

Normative Statement

An opinion or judgment that reflects what one believes ought to be, as opposed to what actually is; it cannot be proven true or false.

Positive Statement

An objective statement based on factual information and evidence, which can be tested and verified as true or false.

Production Possibilities Frontier

A graph that illustrates the highest possible production levels of two products, based on available resources and technological capabilities.