The Consumer Market Is Made Up of Which of the Following

question 141

Multiple Choice

The consumer market is made up of which of the following?

• A)individuals and households who buy goods or services for personal consumption
• B)suppliers who provide offerings to retailers
• C)businesses that purchase goods and services
• D)retailers who resell offerings to customers
• E)marketers who focus on satisfying consumer needs

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Definitions:

Receptor Sensitivity

involves the responsiveness of receptors, such as those in cells or sensory organs, to specific stimuli.

Stimulus Intensity

The magnitude of energy present in a stimulus, influencing the strength of the response.

Saturation

In color theory, describes the intensity or purity of a color; a fully saturated color has no addition of white, black, or gray.

Brightness

The perception of how light or dark a color appears; can also refer to the overall intensity of light sources.