________ Are People Within a Reference Group Who, Because of Special

question 7

Multiple Choice

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.

• A)Opinion leaders
• B)Habitual buyers
• C)Social networkers
• D)Stealth marketers
• E)Buzz marketers

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Definitions:

Phases of Program Evaluation

Sequential steps involved in assessing the planning, implementation, and effectiveness of program objectives.

Structured Observations

An observational research method where data is collected systematically according to a predefined scheme or protocol.

Participant Observations

A qualitative research method where the researcher actively engages in the community or environment being studied to gather detailed firsthand information.

Program Evaluation

A systematic method for collecting, analyzing, and using information to answer questions about projects, policies, and programs, particularly about their effectiveness and efficiency.