Applying ________, Marketers Can Build Demand for a Product by Associating

question 152

Multiple Choice

Applying ________, marketers can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

• A)subliminal advertising
• B)social classes
• C)learning theory
• D)need recognition
• E)cognitive dissonance

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Definitions:

Employer Autonomy

The degree to which employers have the freedom to manage their workforce, make business decisions, and operate their businesses without excessive external interference.

Equal Pay

The principle or requirement ensuring that employees who perform the same or equivalent work receive the same remuneration, regardless of gender, ethnicity, or other non-performance-related factors.

Pay Equity

The principle of ensuring that employees receive equal pay for work of equal value, aimed at eliminating wage disparities based on gender, race, or other non-job-related factors.

Age Discrimination

Unfair treatment of individuals based on their age, particularly in employment and workplace scenarios.