If the Consumer's Drive Is Strong and a Satisfying Product

question 106

Multiple Choice

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

• A)brand personality
• B)alternative evaluation
• C)postpurchase behaviour
• D)information search
• E)product adoption

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Definitions:

Capital Balances

The amount of equity ownership a partner has in a partnership, often represented as the difference between their contributions to the partnership and any withdrawals.

Net Loss

Occurs when a company's expenses exceed its revenues during a specific period, indicating a negative financial performance.

Capital Account

An account on the balance sheet that shows the equity and debt investments into a country minus its investments abroad.

Salary

Regular payment from an employer to an employee, typically expressed as an annual sum and paid in monthly or biweekly intervals.