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In what way might a marketer rely on opinion leaders?
Population Groups
Categories of individuals, often distinguished by sociodemographic or genetic characteristics, used in the analysis of epidemiological and sociological research.
Test Scores
Quantitative measures used to evaluate and compare an individual’s knowledge or understanding in a specific area or subject.
Validity
The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.
Objective Tests
Standardized assessments that measure an individual's knowledge or performance on a specific set of criteria with right or wrong answers.
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