In What Ways Does Selective Retention Prevent Consumers from Remembering

question 159

Essay

In what ways does selective retention prevent consumers from remembering everything about an advertisement?

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Definitions:

Gama-aminobutyric Acid

An amino acid that functions as the major inhibitory neurotransmitter in the brain, regulating nerve cell activity.

Leptin

A hormone produced by fat cells that helps to regulate body weight by signaling the brain to reduce appetite and burn more calories.

Iconic Memory

A form of sensory memory that temporarily holds visual information and impressions of visual stimuli for a very short period of time after an object is observed.

Anterograde Amnesia

A condition where a person is unable to form new memories following the onset of the amnesia, though long-term memories from before the event remain intact.