Consumer and Business Marketers Use Many of the Same Variables

question 42

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets. Business marketers use which of the following?

• A)operational behaviours
• B)purchasing plans
• C)situational factors
• D)product characteristics
• E)brand personalities

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Definitions:

Conditional Privilege

A legal exemption that allows an individual to make statements that might otherwise be considered defamatory if made in certain conditions or with specific motives aimed at serving the public interest.

Detained

Held or kept in custody, often by authorities for legal or security reasons.

Intentional Tort

A wrongful act, done with the intent to cause harm to another, that results in injury or damage.

Reasonable Care

The standard of care that a prudent person would use in similar circumstances, often referenced in negligence cases.