Procter & Gamble Sells Six Brands of Laundry Detergent in North

question 164

Multiple Choice

Procter & Gamble sells six brands of laundry detergent in North America, each designed for one of six laundry type segments Procter & Gamble has identified. Together, these six brands take four times the market share of Procter & Gamble's nearest competitor. Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

• A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
• B)lost customer loyalty due to lack of brand loyalty
• C)increased costs for separate marketing plans for each brand
• D)other suppliers controlling pricing
• E)lack of resources to succeed in an attractive segment

---

Definitions:

Probable Cause

A reasonable ground for belief that someone may have committed a crime, warranting their arrest or the issuance of a search warrant.

Committed

Dedicated or bound to a certain course of action or policy.

Bench Trial

A trial by a judge without the involvement of a jury, where the judge makes decisions on both the law and the facts.

Jury Renders

The process by which a jury makes a decision or finds a verdict in a legal case.