When Choosing a Target Marketing Strategy, Many Factors Need to Be

question 147

Multiple Choice

When choosing a target marketing strategy, many factors need to be considered. Which of the following does your text mention as important?

• A)company natural resources
• B)unlimited resources
• C)product life-cycle stage
• D)product cost
• E)your marketing strategies

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Definitions:

Situational Demands

External factors or necessities that influence how a person behaves or performs in various contexts.

Fiedler's Contingency Model

A theory positing that leadership effectiveness is contingent upon the match between a leader’s style of interacting with subordinates and the degree to which the situation gives control and influence to the leader.

Leadership Style

The characteristic manner and approach by which a leader directs, motivates, and manages their team.

Achievement Oriented

A focus on setting challenging goals and working towards them with determination and confidence.