What Is the Following an Example Of? "To Busy, Mobile

question 80

Multiple Choice

What is the following an example of? "To busy, mobile professionals who need to always be in the loop, BlackBerry is a wireless connectivity solution that gives you an easier, more reliable way to stay connected to data, people, and resources while on the go."

• A)positioning statement
• B)service differentiation
• C)concentrated segmentation
• D)competitive advantage
• E)responsible target marketing

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Definitions:

Psychodynamic

Relating to a psychological approach that emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Heuristic Model

A mental shortcut or rule-of-thumb that simplifies decision making, not guaranteed to be perfect, but useful for practical problem-solving.

Hermann Ebbinghaus

A psychologist known for his pioneering work on memory, including the discovery of the forgetting curve and the spacing effect.

Phillipe Charcot

A pivotal figure in 19th-century neurology, often remembered for his work on neurological disorders such as hysteria and multiple sclerosis.