Bob and Phyllis Cords Own Two Retail Stores, One in Nanaimo

question 40

Multiple Choice

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria. Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically. Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups. This is an example of ________.

• A)local marketing
• B)psychographic segmentation
• C)individual marketing
• D)demographic segmentation
• E)mass marketing

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Definitions:

Scheduled Period

A designated time frame in which specific tasks or events are planned to occur.

Print Styles

Predetermined setups that specify how a document should appear when printed, including layout, font, and color.

Different Views

Alternative perspectives or modes of displaying information on a screen, such as list, detail, or thumbnail views in software applications.

Date Navigator

Date navigator is a calendar interface feature in software that lets users navigate through dates, often used in scheduling or planning applications.