When a Company Identifies the Parts of the Market It

question 135

Multiple Choice

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

• A)concentrated marketing
• B)mass marketing
• C)market targeting
• D)segmenting
• E)differentiation

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Definitions:

Secondary Deviance

In labeling theory, the subsequent deviant identity or career that develops as a result of being labeled deviant.

Primary Deviance

The initial act of rule-breaking or deviant behavior before society labels it as such, which does not yet affect an individual’s self-concept or societal identification.

Deviant Label

The branding of behaviors or individuals that deviate from societal norms as wrong or abnormal, influencing how they are perceived and treated by others.

Tertiary Deviance

Redefining the stigma associated with a deviant label as a positive phenomenon.