If Wealth TV Decides to Segment Its Market Based on the Social

question 56

Multiple Choice

If Wealth TV decides to segment its market based on the social class of television viewers, what segmentation approach is Wealth TV using?

• A)geographic segmentation
• B)demographic segmentation
• C)psychographic segmentation
• D)behavioural segmentation
• E)situational factors

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Definitions:

Process Information

The act of taking in, interpreting, and understanding information through cognitive processes.

Emotions

Complex psychological states that involve three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response.

Nocturnal Emission

A natural phenomenon also known as a wet dream, involving involuntary ejaculation during sleep, often associated with puberty in males.

Wet Dream

An involuntary ejaculation of semen during sleep, often associated with sexual dreams, primarily occurring in adolescent males.