Purrsonals

question 25

Multiple Choice

Purrsonals.com calls itself "the cat lover's social network." Which targeting approach best describes the site's approach?

• A)undifferentiated marketing
• B)differentiated marketing
• C)mass marketing
• D)niche marketing
• E)substitute marketing

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Definitions:

RFP Process

The Request for Proposal (RFP) Process involves soliciting proposals from potential suppliers or vendors as part of a competitive procurement process.

Vendor Negotiation

The process of discussing, bargaining, and reaching agreements between a buyer and a seller regarding the terms of a purchase.

Buying Center

A group of individuals within an organization who participate in the buying decision process.

Gatekeeper

An individual or group that controls access to something, often functioning as a decision-maker who decides whether a message or information will be passed along.