Explain How Companies Identify Attractive Market Segments and Choose a Target

question 105

Essay

Explain how companies identify attractive market segments and choose a target marketing strategy.

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Definitions:

Reality Principle

A psychoanalytic concept involving the ability of the mind to assess the external world and act upon it accordingly, often in contrast to the pleasure principle.

Right and Wrong

Fundamental concepts relating to ethics and morality, guiding behavior as acceptable or unacceptable.

Oedipal Complex

According to Sigmund Freud, a condition that occurs during the phallic stage, when boys are presumed to develop sexual desires for their mother and see their father as a competitor for their mother’s love. The term is a reference to the character of Oedipus in the play by the Greek tragedian Sophocles.