GrayBerry Gifts Has Just Brainstormed a Large Number of Ideas

question 19

Multiple Choice

GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________, to arrive at a realistic number to adopt.

• A)idea generation
• B)idea screening
• C)concept testing
• D)concept development
• E)business analysis

Differentiate between intrinsic and extrinsic rewards and understand their impact on motivation.

Understand the expectancy theory of motivation and its components.

Apply key financial metrics to evaluate the profitability and efficiency of investment centers.

Understand the concept of invested capital and its different definitions.