Which Theory Suggests That New Products Sometimes Fail Because They

question 167

Multiple Choice

Which theory suggests that new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority?

• A)idea evaluation theory
• B)diffusion of innovations theory
• C)idea screening theory
• D)life cycle theory
• E)data processing theory

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Definitions:

Motor Control

The process by which humans and animals use their brain and nervous system to activate and coordinate the muscles and limbs involved in the performance of a movement.

Tourette Syndrome

Disorder of the motor system, characterized by involuntary vocalizations (sometimes including curse words and grunting sounds) and odd, involuntary movements of the body, especially of the face and head.

Parkinson Disease

A progressive neurological disorder characterized by motor symptoms such as tremor, rigidity, and bradykinesia, as well as non-motor symptoms, due to loss of dopamine-producing cells in the brain.

Hyperkinetic

Refers to movements that are excessive and beyond normal voluntary control, often seen in certain neurological conditions.