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Winnipeg Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past. The manager should constantly look for external ideas from customers, suppliers, the competition, and the sales force.
Immaterial Labor
Labor that does not produce things per se but that produces the informational and cultural content of commodities.
Consumption-Based Economy
An economic system primarily driven by consumer spending on goods and services, with economic health measured by the level of consumption activity.
Donald Roy
An American sociologist known for his studies on industrial sociology and labor practices, particularly his work on "banana time" and informal workgroup culture.
Ethnography
A qualitative research method focused on the systematic study of people and cultures from the insider’s perspective, through observation and interviews.
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