Product Planners Consider Products and Services on Three Levels

question 70

Multiple Choice

Product planners consider products and services on three levels.The most basic level is the ________,which addresses the question,'What is the buyer really buying?'

• A)actual product
• B)augmented product
• C)core customer value
• D)co-branding
• E)exchange

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Definitions:

Disease From Bacteria

Illness caused by harmful bacterial infections, which can affect various parts of the body and lead to serious health complications.

Illness From Viruses

A condition or disease caused by the invasion of the body by viruses, leading to a range of symptoms depending on the virus.

Behavioral Factors

Aspects of individuals' actions or behaviors that influence their health, well-being, and risk of diseases.

Biological Factors

Elements within an organism's biology, including genetics, neurochemistry, and physiology, that affect an individual's health and behavior.