Which Theory Suggests That New Products Sometimes Fail Because They

question 167

Multiple Choice

Which theory suggests that new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority?

• A)idea evaluation theory
• B)diffusion of innovations theory
• C)idea screening theory
• D)life cycle theory
• E)data processing theory

---

Definitions:

External Stakeholders

External stakeholders are individuals or groups outside of an organization who are affected by its actions and decisions, such as customers, suppliers, investors, and the community.

Growth Industry

A growth industry is a sector of the economy experiencing above-average growth compared to other sectors, often driven by technological innovations or consumer demand.

Managerial Discretion

The freedom and authority granted to managers to make decisions and take actions on behalf of the organization.

Monopoly

A market structure characterized by a single seller dominating the entire market for a particular good or service.