In Recent Years, Marketers Are Concerned About Packaging That Minimizes

question 90

Multiple Choice

In recent years, marketers are concerned about packaging that minimizes environmental, social and economic impacts. They are developing ________ packaging.

• A)branded
• B)sustainable
• C)bright
• D)strong
• E)long lasting

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Definitions:

Effective Communications

The art and technique of sharing information in a way that the message is successfully received, understood, and responded to.

Symbolic-interpretive

An approach in social science that focuses on understanding the role of symbols, meanings, and interpretations in human behavior and organizational culture.

James Grunig

A prominent figure in the field of public relations, known for his theories on public relations models, especially the two-way symmetrical model.

One-way Symmetrical

A communication model where messages are sent from an organization to its publics without expecting or incorporating feedback, focusing on persuasion.