According to Brand Positioning Theory, Which of the Following Positions

question 30

Multiple Choice

According to brand positioning theory, which of the following positions would likely resonate best with customers?

• A)the chocolate bar with the most cocoa powder
• B)the chocolate bar with the fewest calories
• C)the chocolate that forges bonds of friendship
• D)the chocolate bar that can break into 5 pieces
• E)the thinnest chocolate bar

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Definitions:

Generalization Behavior

The process by which an organism makes a response to a stimulus that is similar to, but not identical to, a previously encountered stimulus.

Operant Box

An experimental apparatus used in behavioral psychology to study the learning behavior of animals, particularly through reinforcement and punishment.

Intrinsic Motivation

The drive to engage in an activity for its own sake, due to the inherent pleasure and satisfaction derived from participation.

Safety Signals

Cues or markers that indicate the absence of danger, helping to reduce anxiety or fear.