Which of the Following Is a Potential Drawback of Multibranding

question 79

Multiple Choice

Which of the following is a potential drawback of multibranding?

• A)Consumers may become confused about the image of the main brand.
• B)An overextended brand name might lose its specific meaning for consumers.
• C)Different product features can appeal to consumers with different buying motives.
• D)The company's resources may be spread over too many brands.
• E)The company can occupy more retail shelf space.

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Definitions:

Consumer Surplus

The disparity between what consumers are prepared and capable of spending for a product or service and the actual amount they end up paying.

Market Price

The prevailing rate at which a service or asset is available for purchase or sale in a specific market.

Tastes

The individual preferences and desires that influence consumer behavior and choice in the market, affecting the demand for goods and services.

Cardiovascular Malformation

An abnormality or defect in the structure of the heart or blood vessels, often present from birth, that can affect blood flow and heart function.