Recently Campbell's Soup Has Developed a Wide Range of Ethnic

question 2

Multiple Choice

Recently Campbell's soup has developed a wide range of ethnic and religiously focussed soup varieties. This type of modification is known as ________.

• A)product mixing
• B)line extensions
• C)brand extensions
• D)promotional dilemmas
• E)customer stratification

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Definitions:

Management Fad

A trend or craze in the field of management where a new strategy or concept gains popularity quickly but may not have lasting significance.

Several Styles

Referring to a variety of methods, techniques, or approaches.

Board Recommendation

Guidance or advice formally given by a company's board of directors, often regarding strategic decisions or governance practices.

Consensus Leader

The person in charge who encourages group discussion about an issue and then makes a decision that reflects general agreement and that group members will support.