Customers Come to Know a Brand Through a Wide Range

question 13

True/False

Customers come to know a brand through a wide range of contacts and touch points, including word of mouth, personal interactions with company employees, telephone interactions, social media, and company websites.

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Definitions:

Deinstitutionalization Act

Legislation aimed at reducing the population of mental health hospitals and integrating individuals with mental illnesses into community-based settings.

Civil Rights Act

Legislation, particularly that enacted in the USA in 1964, aimed at ending discrimination based on race, color, religion, sex, or national origin.

Antipsychotic Drugs

Medications used to manage psychosis, including schizophrenia and bipolar disorder, by affecting dopamine levels in the brain.

Milieu Therapy

A therapeutic approach that uses the social environment of a patient, such as a psychiatric hospital or community, to promote healing and change.