Customers Come to Know a Brand Through a Wide Range

question 13

True/False

Customers come to know a brand through a wide range of contacts and touch points, including word of mouth, personal interactions with company employees, telephone interactions, social media, and company websites.

Know the importance of ease of doing business with a company from the customer's perspective.

Grasp the measures and metrics used to assess customer service effectiveness.

Understand how companies leverage web-based technologies and metrics to enhance customer satisfaction and service.

Understand the principles of customer orientation and how it drives company strategies.

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Definitions:

Written Consent

Formal permission for something, given in writing, often required legally or by organizational policies for certain actions or procedures.

Adverse Decisions

Judgments or rulings that are unfavorable to one party in a legal, administrative, or organizational context.

Values-Based Hiring

The process of outlining the behaviours that exemplify a firm’s corporate culture and then hiring people who are a fit for them.

Lack Of Diversity

The insufficient representation of different groups of people within a community or organization, particularly in terms of race, gender, ethnicity, or age.