Positioning a New Chocolate Bar Brand as "The Chocolate Bar

question 21

Multiple Choice

Positioning a new chocolate bar brand as "the chocolate bar with the fewest calories" is positioning based on ________.

• A)product attributes
• B)product benefits
• C)product values and ideals
• D)user imagery
• E)brand equity

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Definitions:

Jaundice

A medical condition characterized by yellowing of the skin and eyes due to high bilirubin levels.

Protein Digestion

The process of breaking down proteins into their constituent amino acids or peptides, which can then be absorbed by the body, primarily occurring in the stomach and small intestine.

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Single-celled microorganisms that exist in various environments, some beneficial to humans and others pathogenic.

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Organic compounds required in small amounts for normal metabolism and not synthesized in sufficient quantities by the body.