Which of the Following Is a Potential Drawback of Multibranding

question 79

Multiple Choice

Which of the following is a potential drawback of multibranding?

• A)Consumers may become confused about the image of the main brand.
• B)An overextended brand name might lose its specific meaning for consumers.
• C)Different product features can appeal to consumers with different buying motives.
• D)The company's resources may be spread over too many brands.
• E)The company can occupy more retail shelf space.

Understand how to calculate the amount of a check to settle an account within the discount period following returns.

Grasp the concept of the implied annual interest rate inherent in credit terms.

Apply accounting principles to handle returns and early payment discounts in credit sales.

Comprehend the entries associated with discounts in a perpetual inventory system.

---

Definitions:

Market Orientation

A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.

Strategies

Plans of action designed to achieve long-term or overall goals and objectives.

Competitors

Other businesses or individuals that offer similar products or services and vie for the same target market's attention and resources.

Extrapyramidal Effects

Severe side effects of the major tranquilizers.