Brand Managers Often Describe Their Brands Using the Same Kinds

question 120

Multiple Choice

Brand managers often describe their brands using the same kinds of adjectives typically used for people. Words like: traditional, youthful, sophisticated, reliable. These managers are trying to build brand ________.

• A)profit
• B)extensions
• C)personality
• D)evaluations
• E)word-of-mouth

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Definitions:

Home Range

The area in which an animal lives and moves on a periodic basis, encompassing the spaces it uses for food, mating, and shelter.

Altruistic

Behavior of an individual that benefits others at its own expense, often seen in social species as a way to enhance group survival.

Fitness Cost

Represents the negative repercussions on an organism's genetic contribution to future generations that can result from the expression of a particular phenotype.

Parental Behavior

Actions taken by parents to ensure the survival and well-being of their offspring, including feeding, protection, and teaching of necessary skills or behaviors.