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Procter & Gamble recently used the Mr. Clean character on its new line of auto cleaning kits. P&G did this to increase recognition and speed consumer acceptance. This success story is a good example of ________.
Discourse Analysis
An analytical method that examines patterns of language use across texts and spoken words to understand social, cultural, and psychological phenomena.
Evolutionary Theory
A theory proposing that the diversity of all life arises and develops through the processes of natural selection, mutation, gene flow, and genetic drift.
Frustration-Aggression Model
A psychological theory suggesting that frustration, or the blocking of goal achievement, leads to aggression or hostility.
Social Learning Theory
A theory that suggests people learn new behaviors through observation, imitation, and modeling from others.
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