A Company Has Four Main Choices When It Comes to Brand

question 115

Multiple Choice

A company has four main choices when it comes to brand development. Which of the following best describes these choices?

• A)brand names, brand extensions, multibrands, or new brands
• B)line extensions, brand names, multibrands, or new brands
• C)line extensions, brand extensions, brand names, or new brands
• D)line extensions, brand extensions, multibrands, or brand names
• E)line extensions, brand extensions, multibrands, or new brands

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Definitions:

Fixed Supply

A situation where the quantity of a good, service, or resource is limited and cannot be changed in the short run, often leading to inelastic supply.

Supply Curve

A graph showing the relationship between the price of a good and the quantity of that good that sellers are willing to supply.

Perfectly Inelastic

Describes a situation in which the quantity demanded or supplied does not change in response to a price change.

Demand Determined

implies that the quantity and price of goods and services are decided by the consumers' demand or preferences in the market.