Examlex
Dove marketers can go beyond the brand's cleansing cream properties and talk about the resulting benefit of softer skin.This is known as product attributes in brand positioning.
APS
The Average Propensity to Save, which is the proportion of total income that households plan to save rather than spend on consumption.
APS
Usually refers to Average Propensity to Save, an economic term that denotes the proportion of income that a person or population saves rather than spends on consumption.
Interest Rates
The percentage of a loan charged as interest to the borrower, typically expressed as an annual percentage rate.
Consumption
The total amount of goods and services bought and used by consumers, representing a major component of GDP and economic activity.
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