Branding Helps Buyers in Many Ways

question 122

Essay

Branding helps buyers in many ways. Explain why branding has become so important in the marketplace by describing these benefits to buyers.

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Definitions:

Self-Disclosure Skills

The ability to reveal personal information about oneself to others appropriately and effectively.

Social Scripts

Schemata or guidelines stored in the brain that dictate behavior in specific social situations, based on cultural expectations and norms.

Desensitization

This refers to the process by which individuals become less sensitive or react less intensely to repeated stimuli or emotional triggers.

Priming Aggressive Thoughts

A process by which exposure to certain stimuli can increase the likelihood of aggressive responses in individuals.