What Must a Brand Manager Do to Maintain a Brand

question 82

Essay

What must a brand manager do to maintain a brand?

---

Definitions:

Corporate Cult

A set of shared beliefs, values, and practices that characterizes an organization and its members.

Cultural Values

The core principles and standards that guide behavior and decision-making within a specific cultural group or society.

Revolutionary Survey

A study or assessment method that introduces new or radical changes to traditional ways of conducting surveys or gathering data.

Dominant Culture

The set of established norms, values, beliefs, and practices that prevails within a larger society or an organization, influencing its identity and behavior.