Examlex
Decision makers typically look at alternatives sequentially and compare each alternative to an implicit favourite.
Early Majority
A category in the diffusion of innovation theory describing individuals who adopt new products or ideas after the innovators and early adopters, representing a larger segment of the population.
Innovators
Individuals who are the first to adopt new products, services, or ideas, often helping to spread them to the wider population.
Late Majority
Late Majority consists of individuals who adopt new products or innovations after the average member of a society, typically displaying skepticism and waiting until the majority has tested the innovation.
Diffusion Of Innovation
A theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.
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