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A marketing specialist needed to find a new way of marketing the company's main product to clients. While watching a movie one evening, the marketing specialist saw a scene that gave her inspiration for a new marketing plan. According to the creative process model, the stage in this creative process after inspiration is:
Geographic Segmentation
The process of dividing a market into different geographical units such as countries, states, or cities, based on the assumption that people's needs and preferences vary by location.
Lifestyle Segmentation
The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.
Geodemographic Segmentation
A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.
Psychographic Segmentation
A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.
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