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Decision makers tend to rely on their implicit favourite when
Universal Emotions
Basic emotions that are experienced by all humans across different cultures and include happiness, sadness, anger, fear, surprise, and disgust.
Cross-Cultural Research
The study of similarities and differences in behavior, traditions, values, and social norms across different cultures.
Ekman's Idea
Refers to psychologist Paul Ekman's theory that there are six basic emotions - happiness, sadness, fear, disgust, anger, and surprise - which are universal across human cultures.
Core Affect
A fundamental psychological state underlying mood and emotions, representing the most basic feelings of pleasure or displeasure and arousal or sleepiness.
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