An Executive Was Trying to Think of Ways to Increase

question 104

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people. While walking down a street with lots of neon signs, the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark. This situation is an example of:

• A)programmed decision making.
• B)divergent thinking.
• C)devil's advocacy.
• D)bounded rationality.
• E)escalation of commitment.