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Keynes hypothesized that the precautionary component of money demand was primarily determined by the level of
Confidence
The belief in one's own abilities or qualities, including the certainty of acting with competence.
Market segment
A subset of a market made up of consumers or organizations that have similar characteristics and needs, targeted with specific marketing strategies.
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Traditional forms of mass communication that disseminate information through printed materials such as books, newspapers, and magazines.
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Categories of communication channels through which information is disseminated, such as print, broadcast, digital, and social media.
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