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The time and money spent in carrying out financial transactions are called
Brand Extension
The strategy of using an existing brand name to launch a new or modified product in a different category.
Brand Awareness
How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.
Brand Dilution
The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.
Brand Extension
A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.
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