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The motivation to be part of an informal group is influenced mainly by the drive to
First-Mover Advantage
In game theory, the benefit obtained by the party that moves first in a sequential game. A situation that occurs in a sequential game if the player who gets to move first has an advantage in terms of final outcomes over the player(s) who move subsequently.
Simultaneous Game
A strategic interaction (game) between two or more parties (players) in which every player moves (makes a decision) at the same time.
Advertising
A form of marketing communication used to promote or sell a product, service, or idea through various media vehicles.
Brand Loyalty
A consumer's preference to buy a particular brand's product over competitors, often due to a perceived superiority or emotional connection to the brand.
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