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IDEO and Other Successful Companies Continue to Use Brainstorming to Enhance

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Essay

IDEO and other successful companies continue to use brainstorming to enhance creativity. Identify one limitation of brainstorming as well as the benefits which explain why IDEO and other companies use brainstorming.


Definitions:

Leader's Role

The responsibilities and functions assumed by an individual in a leadership position, guiding and directing a group or organization.

Dysfunctional Role

A behavior pattern within a group or system that hinders productivity or well-being, often disrupting harmony and cooperation.

Intervention

Actions or activities designed to modify a situation, problem, or behavior, often implemented by professionals in social work, psychology, or medicine.

Group's Norms

The shared expectations and rules that guide the behavior of members within a group, influencing how they act and interact with each other.

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