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The pressure to conform
Brand Identity Guide
A manual that outlines a brand’s visual and stylistic elements, ensuring consistency across all marketing and communication channels.
Brand Standards
Guidelines established by a brand to maintain its identity and coherence across various media and communications, including logos, colors, typography, and messaging.
Editorial Calendar
A planned schedule of content publication across different media channels, managed to ensure consistency, relevance, and engagement.
Marketing Goals
Objectives companies set to guide their marketing efforts, aiming at specific outcomes like increased sales or brand awareness.
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