People Hold Money Even During Inflationary Episodes When Other Assets

question 2

Multiple Choice

People hold money even during inflationary episodes when other assets prove to be better stores of value. This can be explained by the fact that money is

• A)extremely liquid.
• B)a unique good for which there are no substitutes.
• C)the only thing accepted in economic exchange.
• D)backed by gold.

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Definitions:

Big-box Food Retailers

Large retail stores, typically part of a chain, that specialize in selling food and grocery items in bulk quantities.

Brand Equity

The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Merchandise

Goods that are bought and sold in business; the commodities or products available in the market.

Atmospherics

The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.