According to the Simple Model of the Marketing Process,a Company

question 138

Multiple Choice

According to the simple model of the marketing process,a company needs to ________ before designing a customer-driven marketing strategy.

• A)determine how to deliver superior value
• B)build profitable relationships with customers
• C)use customer relationship management to create full partnerships with key customers
• D)understand the marketplace and customer needs and wants
• E)construct key components of a marketing program

---

Definitions:

Condensed Form

A shortened version of content that retains the essential elements of the original material.

Main Ideas

The central points or arguments that an author wishes to communicate to the reader, serving as the cornerstone of any piece of writing.

State Meaning

To clearly express or articulate the definition or significance of something.

Development Through Time

The process of change, growth, or evolution of something or someone over a period of time.