Which of the Following Statements Is NOT Correct

question 89

Multiple Choice

Which of the following statements is NOT correct?

• A)It is always appropriate to create a sense of excitement from buying,using and experiencing products.
• B)Marketing managers retain customers by ensuring that branded goods,services and experiences offer intrinsic value.
• C)There are instances where creating excitement might be inappropriate.
• D)All of the above.
• E)None of the above.

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics, or being consistent with the accepted standards in a society.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

Informational Social Influence

The influence to conform with a group's behavior based on the belief that the group is competent and has the correct information.

Normative Social Influence

A type of social influence that leads individuals to conform in order to be liked and accepted by the group.