The Art and Science of Choosing Target Markets and Building

question 118

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A)marketing management
• B)market positioning
• C)market segmentation
• D)selling
• E)societal marketing

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Definitions:

Coping Capacity

An individual's ability to effectively deal with stress, adversity, or challenges through various psychological and behavioral strategies.

Wants And Needs

Desires and necessities that drive individual behavior; wants are often driven by personal preference, while needs are essential for well-being and survival.

Evaluation And Termination

The process of critically appraising an intervention, project, or employee’s performance and the decision to end or conclude it based on outcomes.

Goal Attainment

The achievement or realization of objectives or targets that have been set.