Two Important Questions Underlying Marketing Strategy Are: 'Who Is Our

question 24

True/False

Two important questions underlying marketing strategy are: 'Who is our target market?' and 'What's our value proposition?'

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Definitions:

Working Self-Concept

The aspect of an individual's self-identity that is active and salient in a given context or at a particular time.

Self-Referencing

Denoting a statement or situation where the subject refers to or relates directly to itself.

Self-Awareness

The conscious knowledge of one’s own character, feelings, motives, and desires.

Generalized Other

A combination of other people’s views that tells you who and what you are.